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Webinars

The Secret to Insight Success: 'Jobs'

What's it about?Jobs To Be Done makes your insight investments MUCH more likely to pay off! With this framework, you can be confident that your insights projects are going to meet your  stakeholders needs and objectives. Jobs To Be Done can help...

Catalogue: Webinars 2022
Author: David Boyle
Company: Audiense
February 1, 2022
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Citation

Boyle, . (2022a, February 01). The Secret to Insight Success: 'Jobs'. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-secret-to-insight-success-jobs-


Research papers

Psychological VS geographical space in multi-country marketing strategies

The recent events in Eastern Europe draw a renewed attention to the impact of the environmental and cultural factors in marketing and management. Our marketing and organisational thinking are still dominated by the "country approach" while important...

Catalogue: Conference 1991: International Marketing Research
Author: Jacques E. Andriessens
June 15, 1991
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Citation

Andriessens, J. E. (1991a, June 15). Psychological VS geographical space in multi-country marketing strategies. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/psychological-vs-geographical-space-in-multi-country-marketing-strategies